Have words such as statements of consent, GDPR and General Data Protection Regulation also become words for you? Get an easy overview of what requirements you have to live up to here …
Higher demands to companies
Many companies use and have always used both portraits and situational images on their various digital platforms, but it has now become a lot more complicated than before. The requirement for consent declarations and the right of people to be forgotten makes the process difficult for many companies, but what does that mean for you?
In short, the Data Protection Act says that the use of all personal data requires consent, but how does it relate to images, video and audio files?
When a person can be identified in an image, whether it is a portrait or a situational image, the person MUST be informed about this and give written consent to your use of the image. This means that the person gives permission to:
- In which contexts the image may be used.
- How long the consent duration is (usually a maximum of 5 years).
It also means that, as an individual, you can withdraw your consent at any time and ask the company to provide any personal information they may have on the person (including photos and videos) and ask to be deleted or change their consent. A process that companies must be able to handle and have processes for.
A headache that can be resolved …
If you are a small company that does not have employee pictures, general pictures on its website, Facebook or similar or does not have pictures from this year’s Christmas lunch, this is of course not a problem.
If, on the other hand, you have images stored on computers, servers etc., you should:
- Obtain written consent from all identifiable persons in the images.
- Record where which images are used.
- Set up a procedure for handing out and deleting images in case of expiration and / or withdrawal of consent.
MediaConsent is a system that via person tagging and auto-match can find and link online statements of consent and images of people (selfies) together. In addition, the system can track where all images are used and withdraw or replace these images in the event of withdrawn or expired consent. In addition, the system has a host of features, such as date-controlled reminders that can auto-retrieve new consent when the existing consent expires, predefined digital consent templates that can be easily shared in seconds.
Read more about MediaConsent here.